Privacy Policy

• What you send us. When you use the contact form, we collect the name, email address, and message you choose to provide, so we can reply.
• Basic usage analytics. We record page views to understand traffic — the page visited, the referring site, and any campaign tags in the link. This is cookieless and not tied to your identity. Your IP address is one-way hashed to count unique visits; we do not store it in a form that identifies you.
• Spam protection. To block automated abuse of the contact form, we use a short-lived signed token and a one-way hash of your IP address. These are used only to tell bots from people.

• To respond to your inquiry and follow up about a possible project.
• To understand, in aggregate, how people find and use the site so we can improve it.
• To keep the contact form free of spam and abuse.

We do not use your information for advertising, and we do not sell or rent it to anyone.

We don't use tracking or advertising cookies. The only thing this site stores in your browser is your light/dark theme preference, kept locally so the site remembers how you like it. That never leaves your device.

We use a small set of trusted service providers to run the site and deliver our replies. They process data only on our behalf:

• Vercel — hosting and delivery of this website.
• Resend — sending the alert and confirmation emails for the contact form.
• Turso — the database that stores contact submissions and view counts.
• ImprovMX — forwarding email sent to our address to our inbox.

We may also disclose information if required by law.

We keep contact submissions for as long as we need them to answer you and, if we work together, for our business records. Analytics are stored as aggregate counts. You can ask us to delete your information at any time.

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Just email us and we'll take care of it. Since our analytics don't identify you, we can't tie page views back to a specific person.

This site is intended for businesses and isn't directed at children under 13.

If we change this policy, we'll update the effective date above. Questions about your privacy, or a request about your data? Email hello@novel.ad and we'll get back to you.